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इंस्टाग्राम एंगेजमेंट रेट क्या है?


If you are planning to start a new business on Instagram, you should be familiar with the importance of Instagram engagement and the methods of increasing it. Engagement, simply put, is the percentage of page audiences who respond to that page's contentदबाएँ.. Engagement or user interaction is meanstheir participation and activity on your Instagram page. Audiences' participations and activities mean liking, commenting, saving, and sharing the content that you have published on your Instagram pageदबाएँ.
अब सवाल यह है कि Instagram सहभागिता क्यों महत्वपूर्ण है और इसकी गणना कैसे की जाती है। इस लेख में हमें फ़ॉलो करें...

Instagram से जुड़ाव क्यों ज़रूरी है?

Maybe you are one of those people who think that the number of Instagram followers is the only criterion that determines the popularity, success, and credibility of an Instagram page. The number of followers of a page used to be a sign of its validity, but today, the number of followers is no longer as important as it used to be because now it is possible for everyone to easily buy fake followers. Instead, what counts as the popularity and credibility of a page is the Instagram engagement rate. But why is Instagram engagement so important? Let's explore this concept with an example.

Suppose that, two bloggers produce content in the field of cuisine on Instagram. The first blogger has 200k followers and the second one has 70k followers. And suppose the average number of likes for the first blogger is 8,000 and for the second one is 12,000. Obviously, in terms of business and impact rate on customers, the blogger with 70k has a higher engagement rate and therefore it is more valuable. The higher your Instagram page engagement is, it means that your audiences like, save, share, or comment on your content more. This level of engagement and activity from your audience on your page not only is an indicator of your popularity and attractiveness among users; लेकिन यह भी साबित करता है कि आपके फ़ॉलोअर नकली नहीं हैं, वेall real and active. On the other hand, if you have a large number of followers but your posts receive relatively few likes, it means that the audience is not interested in your content and does not find it attractive or useful, or most of your followers are fake.

दूसरी ओर,a high engagement rate benefits you that Instagram shows your content in Explorer to people who are interested in the field of your page, and this leads to a large number of Instagram users being easily and quickly redirected to your page through Explorer, and the final result is an increase in views, several followers and revenue from the page. You can refer to the article we have prepared in this field to get acquainted with the methods of increasing the engagement rate.

In addition, every business may face various failures and mistakes, and it is better to find out its mistakes as soon as possible and try to fix them. Low levels of engagement rate on your Instagram page help you to know that you are following the wrong way and your business and content generation path is not attractive to your audience, so you need to identify your mistakes and change your strategy to get more people follow you.

इंस्टाग्राम एंगेजमेंट रेट की गणना कैसे करें

Instagram सहभागिता की गणना करने के लिए, आमतौर पर दो तरीकों का उपयोग किया जाता है, दोनों के बारे में नीचे चर्चा की जाएगी.

फ़ार्मुलों का उपयोग करके सहभागिता दर की गणना करना

The first method is using a simple formula! According to this formula, we have to divide the number of likes and comments of a post by the number of followers and finally multiply by 100. The number obtained indicates the audience’s engagement with the intended post!

 Calculating Engagement Rate Using Formulas

विशिष्ट वेबसाइटों का हवाला देकर Instagram सहभागिता दर की गणना करना

In the second method, you can refer to special websites that calculate the Instagram engagement rate. In the following, we will introduce some of them ...

Triberr Website

'Triberr' वेबसाइट का उपयोग करके सहभागिता दर की गणना करना

पहली वेबसाइट जिसे हम पेश करने जा रहे हैं वह'ट्राइबर' website. The way of working with this website is as the following: first, you enter your details and the information of the account that you want to calculate the engagement rate of that by clicking on the REGISTER NOW option, and then you use the free Triberr subscription.

SocialBlade Website

'SocialBlade 'वेबसाइट का उपयोग करके सहभागिता दर की गणना करना

एक अन्य सक्रिय वेबसाइट जिसे हम Instagram सहभागिता दर की गणना के क्षेत्र में नाम दे सकते हैं, वह है'सोशलब्लैड'। इस वेबसाइट का उपयोग करके, आप प्रभावशाली लोगों, नकली फॉलोअर्स आदि के बारे में पूरी जानकारी प्राप्त कर सकते हैं!
For the beginning, you must first select the social network you want from the box at the top of the page! As you can see, this option is initially on YouTube by default, which should be replaced by Instagram! Then you can use the free services of this website by entering your Instagram ID in the box.

Phalanx Website

'फालानक्स' वेबसाइट का उपयोग करके सहभागिता दर की गणना करना

'फालानक्स' is another active website for calculating Instagram engagement rate, which has certain limitations. For example, on this site, you can only check the engagement of your intended pages 3 times a day, and for further reviews, you need to purchase a subscription.
How to work on the ‘Phalanx’ website is that you must first register from the Login section and then SIGN IN and save your username to re-enter the site. After registering, enter your Instagram ID name from the Type Instagram handle section and enjoy a 30-day free subscription to this site!

Instagram की सहभागिता दर क्या होनी चाहिए?

दुर्भाग्य से, Instagram पेजों की सहभागिता दर के लिए कोई विशिष्ट और सटीक मानदंड नहीं हैं। क्योंकि पेज का प्रकार, पेज की गतिविधि का क्षेत्र, पेज के फ़ॉलोअर्स की संख्या, सामग्री की संख्या, पेज की गतिविधि शुरू करने का समय आदि जैसे कारक इसके जुड़ाव को प्रभावित करते हैं, इसलिए सहभागिता की सटीक दर निर्धारित करना संभव नहीं है। हालांकि, विभिन्न Instagram पेजों पर किए गए शोध से पता चलता है कि अधिकांश पेजों के लिए 1 से अधिक की सहभागिता दर अच्छी है.

किसी पेज की सहभागिता दर 1 से जितनी अधिक होती है, Instagram पेज उतना ही बेहतर प्रदर्शन करता है और सही रास्ते पर चलता है। यह ध्यान रखना महत्वपूर्ण है कि आपको अपने प्रदर्शन से कुछ पोस्ट की कम सहभागिता दर से हतोत्साहित नहीं होना चाहिए। कुछ पोस्ट में सहभागिता दर अधिक होती है और कुछ में 1 से कम; महत्वपूर्ण बात यह है कि फ़ॉलोअर्स, बिक्री और विज़िट बढ़ाएँ, जिससे पता चलता है कि आपके पेज में दर्शकों की दिलचस्पी है।

रैप अप करना

Engagement rate is the most important marketing criterion of Instagram, which will cause the revenue of your business if you pay attention to it! Audiences’ satisfaction with the content you have published, not only encourages them to buy your products; but also increases the number of followers on your page.

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