Augmentez le taux d'engagement sur Instagram

Être vu, obtenir des likes, recevoir des commentaires et être dirigé par des abonnés devraient vous être familiers. Ce sont les principales raisons de l'activité sur les réseaux sociaux tels qu'Instagram. Instagram est un réseau social populaire où plus vous êtes vu, plus vous avez de chances d'augmenter vos revenus, de devenir une page conviviale et une marque à succès. Mais toutes ces choses que vous faites sont des interactions avec les utilisateurs. Instagram mesure votre degré d'interaction avec les autres et vous classe en fonction de cela. Ainsi, si vous avez un taux d'engagement élevé, vous obtiendrez un bon classement. Mais comment ? Dans cet article, nous vous expliquerons 11 façons d'augmenter le taux d'engagement sur Instagram. Ces méthodes sont garanties et, si elles sont effectuées correctement, elles améliorent considérablement votre page Instagram. Restez avec nous.

You probably know how important it is for your page growth to increase the engagement rate of your Instagram page. The engagement rate is calculated separately for each post of the page according to the following formula:

• Engagement total on Instagram would be comprised of the total amount of likes and comments
• Nombre total d'abonnés refers to the total amount of individuals that are following the account/page

The more likes and comments your post receives than your followers, and the more people save your post and share it with others by reposting or storying, the higher interaction rate that post will have, which will indicate the popularity of your page.

More interestingly, if the engagement rate of a post on Instagram is too high, Instagram will display your post in Instagram explore to Instagram users, and you know that this will make your post more visible, increase the number of followers (and as a result Potential customers) of your page. Of course, keep in mind that your Instagram page has to be public to find its way to Instagram explore.

Les meilleurs moyens d'augmenter l'engagement sur Instagram

Voici les meilleurs moyens d'augmenter votre taux d'engagement :

1. Aimez, commentez et suivez les pages des autres utilisateurs

"Every action has a reaction, equal to it and in the opposite direction," says one of the basic laws of physics, Newton's law of motion. The same rule applies to Instagram interaction. Just as you are looking for getting likes, comments and followers, your audience expects to receive the same behavior in return for the comments they leave and the likes they put for your posts. So do not be passive and follow users' pages for better interaction, leave comments for their posts and like them, respond to their comments and like them.
In this way, you can also get help from vUser Instagram Bot, because the bot can work, like, comment, follow on Instagram instead of you 24 hours a day, and as a result, create a full-time interaction for you, which brings a lot of positive feedback. It will be desirable for your page, because Instagram is like a two-way street, whatever you do for others, they will do the same for you.

2. Interrogez les utilisateurs et organisez des concours

Demandez aux abonnés de votre page Instagram de commenter votre produit.In addition to increasing engagement through commenting, this helps you identify customer needs and the strengths and weaknesses of your work, and help improve the quality of your products.
Holding a contest is also one of the best ways to increase interaction. Instagram users are usually not only encouraged to participate in the contest themselves, but also inform their friends and acquaintances by introducing or republishing the contest post. This way, if someone is not aware of your brand and business, they may become familiar with the content of your Instagram page through this contest.

3. Invitez les utilisateurs à partager votre page et à la présenter

D'autres personnes republient votre publication et présentent votre page Instagram ont un impact direct sur votre taux d'interaction. Inviter vos utilisateurs et abonnés Instagram à republier et à partager votre page Instagram avec d'autresvous aidera également à augmenter votre taux d'engagement.
Vous pouvez donnerbonus spéciauxau public pour l'encourager à le faire.
Par exemple, si quelqu'un le fait, il se verra proposer unréductionsur l'un de vos produits, ou vous pourrez le faire à plusieurs personnes en tirant au sort.donner des prixà plusieurs personnes par tirage au sort.
In this way, not only do you Introduce your page extensively to users who are not your followers, but you also promote the product you're about to award and increase the engagement rate on your Instagram page.

4. Téléchargez régulièrement des publications avec des photos attrayantes et de qualité

There is a proverb that says “out of sight, out of mind”. When you stop working on Instagram for a long time, it is very likely that the audience of your page will gradually lose the enthusiasm of visiting your page and may even unfollow your page. Essayez donc depubliez au moins un ou deux articles par jour et publiez quelques articles. This will make your audience wait for your posts every day and in addition to leaving likes and comments, if they find your post attractive, they will also save it. By publishing regular posts, you remind the user of your presence.
Note to choose the photo that you put in the post carefully and fastidiously. Not only visual beauty and attractiveness but also the pertinence de la photo par rapport à la légende and the Instagram page purpose are important. If you own a brand, be sure to include the brand name in your posts. Seeing the brand’s name engraves it in the mind of the audience. Try to use the same background and theme for your posts . The unity and harmony of the posts help improve your Instagram page and minimize the user's confusion and mental disturbance. Even if you have a specific theme for your Instagram page and implement it in all your posts, this theme can be a representative and reminder of your Instagram page for the audience.

5. Publiez des articles

Instagram a ajouté des fonctionnalités telles quedes sondages, des quiz, des questions, des autocollants, des tags et divers filtres to the story, all of which can attract more audience and increase people's participation and interaction with your page. Be creative in story publishing. Use keywords. You do not have to put all the information in the story. You can announce a part of the news in the story and encourage the audience to see the page and the post. Lorsque vous publiez une publication sur votre page Instagram, introduisez-la également dans l'histoire. If there is a special event such as a weekly offer, special sale, discount code, etc. is on your page, it can be notified to Instagram users in the story, thus encouraging them to visit the post.

6. Utilisez le hashtag approprié

Hashtags introduce the purpose and content of your post in the shortest possible time. If a good hashtag is chosen, even those who do not follow your Instagram page and search for a specific hashtag just out of interest in a topic or need, can also view and like your post and get acquainted with your page. But keep in mind that hashtags need to be smart to get the target customer to your page.
Identifiez et utilisez des hashtags populaires qui sont pertinents pour votre contenu. Although one-word hashtags are easier to search for, ne vous limitez pas aux hashtags d'un seul mot et utilisez des hashtags contenant plusieurs mots pour décrire votre contenu de manière plus précise.

7. Rédigez une bonne légende

Although most Instagram users consider this application as a video and video platform, writing appropriate text with content is also very important to increase user interaction. If the image or video catches the user's eye in the first place, most of them will immediately go to the caption below the post. If the caption can meet the expectations of Instagram users, they will most likely like and comment on your post. But if not, you should not expect likes and comments from the audience. Even in the long run, the unattractiveness of the captions may lead to the unfollowing of your Instagram page. But what should a good caption have?

La légende doit être largement pertinente par rapport au contenu de votre message et refléter votre objectif. En même temps, cela ne devrait pas être trop long ni trop compliqué. Le libellé doit être fonctionnel et capable de guider pleinement l'utilisateur . For example, consider a page designed to sell clothing online. The post contains a very attractive photo of the clothing model that the business owner intends to sell. In the caption section, in addition to the name of the design, size, color, clothing material, price, payment terms and shipping cost, the necessary explanations are given. Des explications adéquates dans la légende facilitent la tâche de l'utilisateur pour prendre la décision.
This way, the probability of interaction and sales is much higher. Compare the same example with a caption that reads: "Further explanation in Direct." How likely will the customer send a direct message to ask all their questions in this regard? Not much!
When the user does not find the answers to most of their questions in the caption, they will not want to find all the answers personally. So never underestimate the power of captions in increasing the engagement rate.

8. Envoyez des DM et répondez aux DM

In many cases, the post audience ask you a question on a particular product in the comment section under the post or in direct. Répondre aux besoins des abonnés est la clé de l'augmentation de l'engagement.Keep in mind that if you are willing to attract a customer, spending enough time answering the customers questions is one of the most important steps you can take to achieve this goal. For example, if a user messages you in direct for advice, you can introduce products or services related to their needs. In this way, with respect to the customer, you will make them trust in you and make a purchase from you.
Users feel satisfied that their comments and questions are taken seriously, and they express this feeling through more interaction, such as likes or comments.
Même une réaction rapide en réponse à leurs remerciements et à leurs commentaires renforce ce sentiment d'interaction.

9. Publiez des vidéos et faites de la publicité pour votre page Instagram et vos publications sur d'autres réseaux sociaux

Do not forget that in order to increase the interaction, you must also think about increasing the followers, which means that the number of people visiting your posts must be high in order to get likes and comments. For this purpose, it is good to have your Instagram page on other social networks such as Youtube, Facebook, Twitter and Pinterest, and messengers such as WhatsApp and Telegram, as well as Introducing it to others via email. Many people are not even aware of a page like yours on Instagram, but when they see a link to your page on other social networks, they are likely to become your followers.
La vidéo est une autre fonctionnalité proposée par Instagram à ses utilisateurs.Because video is a tool for visual interaction, it is interesting to most Instagram users, videos usually get more comments while photos often get more likes. By sharing videos, you can fully introduce your products or brand. Note that you can publish a 15 second video in the story and only 60 second videos in the post. Of course, the new Instagram feature, IGTV, allows you to share long videos on your page. Note that short videos should be as engaging and creative as possible to attract general audience. Longer videos are more useful for more specialized descriptions and specific audiences.

10. Améliorez votre profil et rédigez une biographie solide avec un lien

Many Instagram audiences refer to profiles and bios to learn more about Internet business to see if those pages and posts are valid. Be sure to include enough information in the bio of your Instagram page. In addition, car l'un des défis actuels d'Instagram est qu'il n'est pas possible d'insérer des liens cliquables dans les publications Instagram elles-mêmes, placer des liens dans la bio de la page Instagram est d'une grande aide pour les utilisateurs.
Make sure you put valid and up-to-date links to your site and channels in the bio. Also note that the inserted links can be easily opened by the phone's browsers. Instagram profile and bio is the best place where you can turn the link restriction into an opportunity.

11. Obtenez de l'aide auprès d'influenceurs

Despite all the steps you can take to increase engagement on Instagram, do not overlook the power of influencers to attract more audiences. Influencers, because they are more well-known people in the Instagram space and are more popular among Instagram audiences, can have a tremendous impact on promoting your Instagram page, even if it costs money to advertise and get help from influencers. Often, les avantages que vous tirez de la publicité d'influence sont bien supérieurs au coût de l'obtention d'aide grâce à la publicité d'influence.
Now that you are familiar with the different ways to increase interaction on Instagram, according to the amount of interaction you expect from your audience, you can easily choose the appropriate methods and implement it on your Instagram page so that in addition to introducing your business as much as possible, you will attract the attention of your audience, and encourage them to engage more as well. Certainly, plus votre publication est attrayante et plus le contenu est utile, plus l'utilisateur d'Instagram aimera, commentera, republiera, enregistrera et partagera cette publication avec d'autres amis.
N'oubliez pas quel'augmentation de l'engagement signifie une augmentation du nombre de clients, ce qui entraîne une augmentation des ventes et des revenus de votre activité Internet.